SERVICES

Brand Relationships

In China, brand deals — known as 推广 (promotion) — are the main path to monetization. 

Unlike in the U.S., where creators have multiple revenue streams, Chinese platforms offer few direct ways to convert traffic into income. That makes promotion deals not just important, but essential — and often seriously lucrative.

Brand Deal Support 

Most local PR teams don’t speak much English, and the language barrier can kill a deal before it even starts. We help you connect with local brand PR teams, and whether it's over WeChat, email, or Tencent Meeting, we make sure nothing gets lost along the way.

From first intro to final negotiation, we stay by your side — helping you understand in local terms what’s fair, what’s standard, and how to push back if needed.  Whether it’s a one-off promo or a long-term partnership, we make sure you’re not alone at the table.

Grow Your Global Influence

Most brands actually work internationally — think Estée Lauder, L'Oréal, Walmart, Nike. More and more of them are looking for creators who can move across borders. This kind of global influence used to be rare, especially when it came to China — but not anymore!

We help you add your Chinese fan base to your Followers Growth story, so when it’s time to pitch or negotiate, brands see the full picture.

You’re not just big somewhere — you’re big everywhere, even in China. And that changes the game.

Here's how we can help:

Brand Deal negotiation

We help you communicate with brands in Chinese using local norms and etiquette to build deals in your favor and relationships that last beyond just one post.

personalized strategy

We help you craft ideas that attract the right brand deals, so you can stay ahead of local competitors.  

Context Introduction

We give you the cultural context behind each brand, so even if it’s not in your country, you’ll know how it’s seen locally and stay true to your values.