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Hello! 哈喽！

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My name is Jennifer, and I grew up in a really small city in China called Taiyuan, where it takes no more than 30 minutes to get from one end of the city to the other. I came to the U.S. when I was 18, and now as a transplant New Yorker, I wanted to help connect the two cultures I love deeply.

I used to be a KOL in China (Key Opinion Leader, fancy local way to say influencer) with a little more than 100K followers. In the U.S., that would have made me a somebody, but in China, that number means you're a nobody. Especially after moving to the other side of the world, I became just another face in the crowd.

One day, while traveling in Alaska on an aurora-chasing tour, a Chinese mother recognized me and said she loved my content and wished I had kept going. In that remote corner of the earth, deep in the Arctic Circle, I realized that no voice is too small, and no corner is too deep to reach—people who resonate with you want to hear what you have to say, no matter how far away they might be.

Thriving in between two cultures, I often find myself correcting the misconceptions my Chinese friends and family have about America, and vice versa. That’s when it hit me: there are kind, friendly people on both sides of the world, yet there’s still a vast divide between them. As someone who understands both sides deeply, I feel the deep urge to help bridge that gap and to show both worlds what the other side is like.

I look forward to helping you, too, find the people who are ready to hear your voice across the sea.

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我叫Jennifer，在中国一个叫做太原的小城市长大，从城市的这一头到另一头不过30分钟。18岁的我来到了纽约成为了“纽漂”，而现在，我想把我最爱的两个文化连接起来。

我曾经是一个小小的的KOL，有过10万多粉丝，这个数量级在美国可能算是还不错的网红，但是在中国这个数量级无足轻重，当我跨越半个地球之后我更是万千普通人之一。但有一天我在阿拉斯加旅行，追极光的一个本地旅游团里，同是中国人的一位妈妈认出了我，说很喜欢我的视频内容，真希望我能一直做下去。人迹罕至的北极圈里我意识到，不论多小的意见领袖，声音都不是微弱的，志同道合的人想要听到你的声音，不论他们距离你有多远。

身处两个文化中的我，时常发现自己在纠正我中国家人朋友对于美国的误解，也在纠正我美国的朋友对于中国的误解。我这才意识到，这两个国家非常友善又可爱的人，因为种种原因产生了巨大的隔阂。而当我，作为对两边文化最熟悉的人之一，想要打破这层隔阂。

我期待着能帮助你也在大海的对岸，找到愿意倾听你的人。

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Jennifer Gao

Founder

Eastbound Strategies