You might think your reach stops where your platforms do. But in China, your content may already be out there — repackaged, reposted, and rebranded by someone who isn’t you.

They're called “搬运号”, which literally means “reposting accounts.” These accounts grab your videos from Instagram, YouTube, or TikTok and upload them to Chinese platforms like Douyin, Bilibili, Weibo, and Xiaohongshu (Rednote). Sometimes they add a caption. Sometimes they even use your name. And shockingly often, they grow massive — faster than you ever imagined — because your content resonates.

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The problem? You’re not getting the credit. Not the followers. Not the engagement. Not the brand deals.

Your Content, Their Audience

In the U.S., creators have ways to track down unauthorized uploads. On YouTube, you can issue a takedown. On Instagram, you can report impersonators.

But on Chinese platforms? The ecosystem works differently. Enforcement is slower. Account verification is harder. And reposting culture has been normalized — to the point where some repost accounts have landed legit brand partnerships off content they didn’t even make.

Fans Are Waiting for the Real You

Here’s the good news: when creators step in and launch their official Chinese accounts, the fans show up immediately. Many followers actually feel relieved to discover the real you. They switch over. They support. They comment things like “finally” and “we’ve been waiting!”

We’ve seen creators go from being silently reposted to building verified fan bases — and finally getting approached by brands who want to work with the original creator, not the knockoff account.

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If your content is good (and we know it is), there’s a high chance it’s already going viral in China. But without your presence, someone else is benefiting from the attention you earned.

The fans are there. The views are real. It’s time to make sure they lead back to you.

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